Blue Carbon Brand Lift Surveys

Brand lift surveys are research studies designed to measure the impact of advertising campaigns on key brand metrics. With emphasis on ad recall, brand awareness, and purchase intent, our studies provide clients key lift insights for assessing and optimizing their campaigns.

An alternative to the big (costly) research companies

Traditionally, there has only been a few major players who offer brand lift studies. As a result, they charge exorbitant rates that severely impact advertisers’ budgets.

We’re doing something about it.

To help advertisers understand the impact of their marketing efforts, we offer a cost effective alternative that delivers on your brand research requirements without draining your budget.

Blue Carbon Brand Lift Surveys feature a simplified approach – employing key survey questions that reveal the impact your campaigns are having on your consumers. 

Despite the simplified nature of our approach, we are rigorous in the planning and execution of our surveys and deliver detailed reports featuring insights you can use to grow your brand.

Methodology

Our standardized approach involves conducting surveys among exposed and control groups to measure the impact of your marketing efforts. 

With emphasis on ad recall, brand awareness, and purchase intent, our studies provide clients insights for assessing and optimizing their campaigns.

• • Test Respondents are targeted through the use of tags within the campaign ad serving. Control respondents are precisely mirrored after test groups, ensuring the only distinction between the groups is the campaign ad exposure. Both groups are then directed to a microsite to take part in the survey
  • A final, detailed report is delivered that evaluates campaign lift and impact and features powerful insights for future marketing efforts