Drive revenue from every site visit, even if they do not make a purchase. 

There has been a major shift in the retail digital landscape over the past 18 months, mainly due to the disruption of COVID-19.

Consumer behaviour has been changed forever and the biggest beneficiaries are the largest retailers with the most advanced website monetization capabilities.  

We are bringing forth a technology that provides monetization services aimed at small-to-mid-sized retailers, to help them catch up to the largest brands, maximize their revenue from digital streams, and rebuild a competitive edge.

We help mid-sized retailers develop capabilities to level the playing field:

  • Unlock revenue from ‘owned’ digital assets (e.g. website, emails, video screens)
  • Close the ‘opportunity gap’ by accelerating speed to market with the help of Blue Carbon
  • Monetize every site visitor, not just the ones who purchase a product
  • Create more value for existing sponsors by putting accountable site traffic in front of their message
  • Use new revenue to spend on traffic driving activity, creating more site traffic, and then more revenue, etc, etc, in an always building model of success

Advertisers want to be on your site:

  • Brand safe, transparent environment
  • Close to the digital point of sale
  • Engaged consumers in an uncluttered space

Blue Carbon offers customized solutions that helps retailers monetize every digital touchpoint:

  • Revenue generation through ad placements in your digital channels including website, emails, digital screens

  • Retail analytics to unearth insights from visitor data, footfall analysis, flyer distribution patterns, etc.

  • Data-driven media buying services to increase site traffic even more…

Want to learn more?