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The Role of Real-Time Bidding in Advertising Monetization

Jul 29, 2023 | Ad Management & Technology, Revenue Generation & Optimization

What is Real-Time Bidding? Real-Time Bidding (RTB) is a tech revolution! It's an automated process of buying and selling online ad space, where the highest bidder gets to show their ad to the chosen target audience. Benefits? Publishers can monetize unsold inventory...

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How to Use Video Advertising for Better Monetization

Jul 7, 2023 | Ad Management & Technology, Revenue Generation & Optimization

Benefits of Video AdvertisingVideo Advertising can bring big rewards to companies. It's dynamic and captivating, making it a great way to make money. Video ads get the word about your products and services out there. They can also boost engagement with clickable CTAs,...

“Understanding the Impact of Ad Formats on Monetization

Jul 6, 2023 | Revenue Generation & Optimization, Website Management & Optimization

Introduction of Ad Formats and MonetizationPublishers want to make money, so they must analyse the effect of ad formats on their revenue. It's essential to know which formats work better and which ones won't get user attention. Maybe shorter video ads are more...

The Evolution of Advertising Monetization: A Historical Perspective

Jul 5, 2023 | Revenue Generation & Optimization

IntroductionAdvertising has been an integral part of businesses since ancient times. Simple signs were used to convey information back then. Later, it evolved into a dynamic sector with various methods like print media, radio and TV ads, and banner ads. Nowadays,...