BLOG

News, Tips, and Insights for Publishers.

Understanding the Role of Ad Networks in Advertising Monetization

Jul 28, 2023 | Ad Management & Technology, Revenue Generation & Optimization

Understanding Ad Networks in Advertising Monetization Advertising monetization relies on ad networks. Ads can be pricey, so website/app owners employ ad networks to monetize their platforms without the hassle of working with advertisers individually. These networks...

Subscribe for more helpful tips and insights.

The Role of Supply-Side Platforms in Advertising Monetization

Jul 4, 2023 | Ad Management & Technology

Introduction to Supply-Side Platforms for AdvertisingSSPs are key to the advertising world. They link publishers and advertisers, helping to bridge the gap between supply and demand. With real-time bidding, they maximize the potential revenue for publishers by...

How to Use Retargeting to Boost Advertising Monetization

Jul 3, 2023 | Ad Management & Technology, Advertising Strategy & Measurement

Understanding the Basics of RetargetingTo understand the basics of retargeting with the goal of boosting advertising monetization, let's explore the sub-sections. What is retargeting, and why is it important for advertising monetization?What is Retargeting?Retargeting...

How to Optimize Your Website for Advertising Monetization

Jul 2, 2023 | Website Management & Optimization

Analyze Your Website TrafficAnalyzing website traffic is essential for successful ad monetization. Knowing your audience and their needs can be a game-changer. Here are some tips to get you started: Track user behaviour: Use analytics to measure unique visitors, page...