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The Role of Data Management Platforms in Advertising Monetization

Jul 22, 2023 | Ad Management & Technology, Digital Advertising & Marketing

Understanding Data Management Platforms (DMPs) Data Management Platforms (DMPs) are vital tools to help advertisers manage and monetize customer data. A DMP acts as a hub for collecting, organizing, and activating data from various sources like first-party,...

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How to Leverage AI in Advertising Monetization

Jun 18, 2023 | Ad Management & Technology, Revenue Generation & Optimization

Introduction to AI in Advertising MonetizationArtificial Intelligence is revolutionizing digital marketing, and advertising is no exception. Leveraging AI-powered advertising monetization can help businesses maximize their ROI. AI can analyze vast amounts of data....

How to Use A/B Testing to Improve Advertising Monetization

Jun 17, 2023 | Website Management & Optimization

Understanding A/B TestingA/B testing is a process which involves creating two versions of an ad or web page and comparing their performance metrics – this way, marketers can make decisions based on data, and optimize their monetization strategies. To conduct A/B...

Understanding the Impact of Ad Blockers on Advertising Monetization

Jun 16, 2023 | Ad Management & Technology

The importance of advertising monetizationAd-blockers can hinder the effectiveness of traditional ad monetization strategies. To combat this, publishers need to consider alternative forms of monetization. Native ads or sponsored content offer value and engagement....