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News, Tips, and Insights for Publishers.

How to Use Contextual Advertising for Better Monetization

Jul 18, 2023 | Advertising Strategy & Measurement, Digital Advertising & Marketing

What is contextual advertising?Contextual advertising is a way to show ads to users based on the content they are viewing. These ads will be more likely to interest the user if they are relevant and personalized. Advertisers can choose which content to target, such as...

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The Benefits of Programmatic Audio Advertising

May 21, 2023 | Digital Advertising & Marketing

Learn how to negotiate better deals with your demand partners in programmatic advertising. Understand your value proposition, research your demand partners, leverage data and analytics, negotiate from a position of strength, establish a relationship, and monitor...

How to Choose the Right Demand Partners for Your Website

May 19, 2023 | Website Management & Optimization

Maximizing Revenue through Effective Demand Partner Selection As a website owner, you know the importance of monetizing your website through various channels. Display and video advertising, native ads, affiliate ads, and email advertising are some of the most...

How to Maximize Revenue from Programmatic Advertising

May 18, 2023 | Revenue Generation & Optimization

A Beginner's Guide to Increasing Revenue with Programmatic Advertising Programmatic advertising has become a critical component of the digital advertising ecosystem. It allows advertisers to reach their target audience in real-time, enabling them to deliver...