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Understanding the Role of Demand-Side Platforms in Advertising Monetization

Jul 17, 2023 | Ad Management & Technology, Revenue Generation & Optimization

The Basics of Demand-Side PlatformsTo understand the basics of demand-side platforms in advertising monetization, you need to know the definition, how they work, and the different types available. In this section, we will explore these sub-sections, providing a...

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The Impact of Ad Quality on Website Revenue

May 17, 2023 | Ad Management & Technology

A Guide to Understanding the Relationship between Ad Quality and Website Revenue In the world of digital advertising, ad quality has a significant impact on website revenue. Poorly designed or irrelevant ads can lead to decreased user engagement, lower click-through...

The Importance of Ad Viewability for Maximizing Ad Revenue

May 16, 2023 | Revenue Generation & Optimization

Understanding the Role of Viewability in Programmatic Advertising As website monetization consultants, we often get asked about the best ways to generate revenue from display and video advertising. While there are many factors that contribute to ad revenue, one of the...

Best Practices for Implementing Native Advertising

May 15, 2023 | Digital Advertising & Marketing

How to Successfully Implementing Native Advertising Native advertising is an effective way to engage users with content that seamlessly blends in with their browsing experience. However, implementing native advertising can be a challenging task for publishers and...