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“Understanding the Impact of Ad Formats on Monetization

Jul 6, 2023 | Revenue Generation & Optimization, Website Management & Optimization

Introduction of Ad Formats and MonetizationPublishers want to make money, so they must analyse the effect of ad formats on their revenue. It's essential to know which formats work better and which ones won't get user attention. Maybe shorter video ads are more...

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The benefits of programmatic advertising for user acquisition

Apr 20, 2023 | Advertising Strategy & Measurement

Programmatic advertising has revolutionized user acquisition by providing marketers with precise targeting options, real-time optimization, and efficient budget allocation. In this post, we'll explore the benefits of programmatic advertising for user acquisition....

Best practices to optimize ad delivery settings for your website

Apr 19, 2023 | Website Management & Optimization

As a website owner or publisher, maximizing your ad revenue is always a top priority. One way to do that is by optimizing your ad delivery settings. Ad delivery settings control how and when ads are displayed on your website, and optimizing them can help increase your...

The Impact of Ad Refresh on Website Revenue: A Beginner’s Guide

Apr 18, 2023 | Revenue Generation & Optimization

As website owners and publishers, we all want to generate as much revenue as possible from our website. One strategy that has been gaining popularity is ad refresh. Ad refresh is the process of automatically refreshing ad slots on a web page after a certain amount of...