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The Role of Ad Servers in Advertising Monetization

Jun 21, 2023 | Ad Management & Technology

Introduction to Ad Servers in Advertising MonetizationAd servers are key to digital advertising's success. They deliver and track ads across platforms and devices while optimizing revenue. Programmatic buying is enabled, where ads are bought and sold based on...

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How to Measure the Effectiveness of Your Advertising Campaigns

Dec 4, 2022 | Advertising Strategy & Measurement

A Comprehensive Guide to Maximizing Your ROI As a website owner, you invest time, effort, and resources to create and implement advertising campaigns that are supposed to drive traffic, increase engagement, and boost revenue. But...

How to Negotiate Better Deals with Demand Partners

Aug 16, 2022 | Revenue Generation & Optimization

A Beginner's Guide to Maximizing Revenue and Value in Programmatic Advertising Programmatic advertising has revolutionized the way advertisers reach their target audience online, and it has brought about many opportunities for publishers to monetize their inventory....

The Power of Dynamic Ad Insertion for Video Content Monetization

Jul 4, 2022 | Ad Management & Technology

Introduction: Monetizing video content can be challenging, especially if you rely on traditional advertising methods. However, dynamic ad insertion (DAI) is a powerful tool that can help you increase revenue from video advertising. In this post, we'll discuss the...