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News, Tips, and Insights for Publishers.

How to Use Influencer Marketing to Boost Advertising Revenue

Jul 30, 2023 | Revenue Generation & Optimization

Understanding Influencer Marketing To gain a better understanding of influencer marketing, it's important to explore the concept and benefits of this advertising strategy. In order to use influencer marketing to boost advertising monetization, you need to know what it...

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How to Use Geotargeting in Advertising Monetization

Jul 11, 2023 | Ad Management & Technology

Understanding Geotargeting in Advertising MonetizationGeotargeting in Advertising Monetization is like having a GPS. It'll help you precisely show ads to users based on their geographic location. This technique makes sure your ads reach the right people and are more...

Understanding the Impact of Ad Quality on Monetization

Jul 10, 2023 | Digital Advertising & Marketing, Revenue Generation & Optimization, Website Management & Optimization

Importance of Ad QualityAd quality is vital for monetization. It affects how users see your brand and can make them either interested or uninterested in your ad. Low quality ads result in bad conversion rates, unhappy customers and, ultimately, lost money. And, ad...

How to Use Behavioral Targeting in Advertising Monetization

Jul 8, 2023 | Digital Advertising & Marketing, Website Management & Optimization

Understanding Behavioral TargetingBehavioral targeting is about collecting info on online user behavior and using it to deliver more suitable ads. Advertisers can analyze users' browsing history, search queries and other activities to get an understanding of their...