by Jessica S | Jul 12, 2023 | Ad Management & Technology
Programmatic Advertising ExplainedProgrammatic advertising is the bee’s knees. Automates buying and selling ad inventory in real time, no manual negotiation needed. Uses data and algorithms to get ads across different channels to the right audience at the right...
by Jessica S | Jul 11, 2023 | Ad Management & Technology
Understanding Geotargeting in Advertising MonetizationGeotargeting in Advertising Monetization is like having a GPS. It’ll help you precisely show ads to users based on their geographic location. This technique makes sure your ads reach the right people and are...
by Jessica S | Jul 7, 2023 | Ad Management & Technology, Revenue Generation & Optimization
Benefits of Video AdvertisingVideo Advertising can bring big rewards to companies. It’s dynamic and captivating, making it a great way to make money. Video ads get the word about your products and services out there. They can also boost engagement with clickable...
by Jessica S | Jul 4, 2023 | Ad Management & Technology
Introduction to Supply-Side Platforms for AdvertisingSSPs are key to the advertising world. They link publishers and advertisers, helping to bridge the gap between supply and demand. With real-time bidding, they maximize the potential revenue for publishers by...
by Jessica S | Jul 3, 2023 | Ad Management & Technology, Advertising Strategy & Measurement
Understanding the Basics of RetargetingTo understand the basics of retargeting with the goal of boosting advertising monetization, let’s explore the sub-sections. What is retargeting, and why is it important for advertising monetization?What is...
by Jessica S | Jun 28, 2023 | Ad Management & Technology
Understanding the role of Data AnalyticsData Analytics is like a wise owl; it helps you see through the uncertainty to the profit tree. It uses statistical and computational techniques to extract useful insights from raw data. In the advertising industry, it improves...
