by Jessica S | Jun 26, 2023 | Ad Management & Technology, Revenue Generation & Optimization
The Evolution of Mobile Technology in AdvertisingTo understand the evolution of mobile technology in advertising, the emergence of mobile devices, the role of mobile apps, and the growth of mobile advertising are key. Each of these sub-sections presents its own unique...
by Jessica S | Jun 21, 2023 | Ad Management & Technology
Introduction to Ad Servers in Advertising MonetizationAd servers are key to digital advertising’s success. They deliver and track ads across platforms and devices while optimizing revenue. Programmatic buying is enabled, where ads are bought and sold based on...
by Jessica S | Jun 20, 2023 | Ad Management & Technology, Revenue Generation & Optimization
Understanding Email MarketingEmail marketing is vital for business success. It’s about promoting products or services, creating customer relationships and increasing loyalty. To get the most out of it, businesses need to understand their audience, create...
by Jessica S | Jun 18, 2023 | Ad Management & Technology, Revenue Generation & Optimization
Introduction to AI in Advertising MonetizationArtificial Intelligence is revolutionizing digital marketing, and advertising is no exception. Leveraging AI-powered advertising monetization can help businesses maximize their ROI. AI can analyze vast amounts of data....
by Jessica S | Jun 16, 2023 | Ad Management & Technology
The importance of advertising monetizationAd-blockers can hinder the effectiveness of traditional ad monetization strategies. To combat this, publishers need to consider alternative forms of monetization. Native ads or sponsored content offer value and engagement....
by Jessica S | Jun 15, 2023 | Ad Management & Technology, Revenue Generation & Optimization
Introduction to Ad Fraud and its impactAd fraud has a huge impact on advertising monetization. It’s a fraudulent act where bogus impressions or clicks are created, leading to greater ad spend, reduced returns and revenue loss for publishers. It also damages the...
