by Jessica S | Aug 6, 2023 | Advertising Strategy & Measurement, Revenue Generation & Optimization
Importance of User Experience in Advertising Monetization To prioritize successful advertising monetization with optimal revenue generation and increased engagement and retention, it’s essential to understand the importance of user experience in advertising. The two...
by Jessica S | Jul 25, 2023 | Advertising Strategy & Measurement, Revenue Generation & Optimization
The Importance of Personalization in Advertising Monetization Personalization is gaining traction in ad monetization. Advertisers see the importance of talking to their audiences with tailored messages that reach them personally. In this age of too much information,...
by Jessica S | Jul 18, 2023 | Advertising Strategy & Measurement, Digital Advertising & Marketing
What is contextual advertising?Contextual advertising is a way to show ads to users based on the content they are viewing. These ads will be more likely to interest the user if they are relevant and personalized. Advertisers can choose which content to target, such as...
by Jessica S | Jul 14, 2023 | Advertising Strategy & Measurement, Revenue Generation & Optimization
Social Media Advertising Monetization: An OverviewTo understand the role of social media in advertising monetization, delve into the overview of social media advertising monetization with a focus on two key sub-sections: defining social media advertising monetization...
by Jessica S | Jul 3, 2023 | Ad Management & Technology, Advertising Strategy & Measurement
Understanding the Basics of RetargetingTo understand the basics of retargeting with the goal of boosting advertising monetization, let’s explore the sub-sections. What is retargeting, and why is it important for advertising monetization?What is...
by Jessica S | Jul 1, 2023 | Advertising Strategy & Measurement
Introduction to Viewability in Advertising MonetizationViewability is a key part of advertising monetization. Advertisers purchase ads to reach potential customers, but if the ads aren’t viewable, then the money spent is wasted. It’s essential to...
