by Jessica S | May 6, 2023 | Advertising Strategy & Measurement
Understanding the Role of Programmatic Advertising in Brand Awareness Campaigns Brand awareness campaigns are designed to introduce a brand to a new audience or reinforce the brand to an existing audience. Programmatic advertising can help brands achieve this goal by...
by Blue Carbon Staff | May 4, 2023 | Advertising Strategy & Measurement
Discover the power of programmatic advertising for building brand awareness with this guide. Learn best practices and strategies to drive successful brand campaigns. In the digital age, brand awareness is crucial to the success of any business. It is the key to...
by Blue Carbon Staff | May 3, 2023 | Advertising Strategy & Measurement
Maximizing Revenue with Programmatic Advertising and Optimized Ad Formats As a website owner, you understand that generating revenue from advertising is essential to the success of your online business. Video advertising is one of the most effective ways to monetize...
by Blue Carbon Staff | Apr 20, 2023 | Advertising Strategy & Measurement
Programmatic advertising has revolutionized user acquisition by providing marketers with precise targeting options, real-time optimization, and efficient budget allocation. In this post, we’ll explore the benefits of programmatic advertising for user...
by Blue Carbon Staff | Apr 4, 2023 | Advertising Strategy & Measurement
As a website monetization consultant, we help website owners generate revenue through various advertising methods. However, in recent years, ad fraud has become a growing problem in the digital advertising industry. Ad fraud can have a significant impact on website...
by Blue Carbon Staff | Mar 24, 2023 | Advertising Strategy & Measurement
Cost-per-click (CPC) and cost-per-thousand-impressions (CPM) are the two most prevalent pricing models in the world of online advertising. Both methods have their unique advantages and disadvantages, and selecting the right one for your website is crucial to...
