by Reade Moore | Aug 16, 2023 | Digital Advertising & Marketing
In the dynamic landscape of digital marketing, advertisers are constantly seeking ways to measure the effectiveness of their advertising campaigns. Enter brand lift surveys, a powerful tool that provides advertisers with crucial insights into the impact of their...
by Jessica S | Jul 22, 2023 | Ad Management & Technology, Digital Advertising & Marketing
Understanding Data Management Platforms (DMPs) Data Management Platforms (DMPs) are vital tools to help advertisers manage and monetize customer data. A DMP acts as a hub for collecting, organizing, and activating data from various sources like first-party,...
by Jessica S | Jul 18, 2023 | Advertising Strategy & Measurement, Digital Advertising & Marketing
What is contextual advertising?Contextual advertising is a way to show ads to users based on the content they are viewing. These ads will be more likely to interest the user if they are relevant and personalized. Advertisers can choose which content to target, such as...
by Jessica S | Jul 10, 2023 | Digital Advertising & Marketing, Revenue Generation & Optimization, Website Management & Optimization
Importance of Ad QualityAd quality is vital for monetization. It affects how users see your brand and can make them either interested or uninterested in your ad. Low quality ads result in bad conversion rates, unhappy customers and, ultimately, lost money. And, ad...
by Jessica S | Jul 8, 2023 | Digital Advertising & Marketing, Website Management & Optimization
Understanding Behavioral TargetingBehavioral targeting is about collecting info on online user behavior and using it to deliver more suitable ads. Advertisers can analyze users’ browsing history, search queries and other activities to get an understanding of...
by Jessica S | Jun 22, 2023 | Digital Advertising & Marketing
Social media advertising basicsTo understand the basics of social media advertising for better monetization, focus on the importance of social media advertising, different advertising features on various platforms, and types of ads available for advertising on social...
