by Blue Carbon Staff | Apr 5, 2023 | Revenue Generation & Optimization
The Importance of Mobile Advertising Mobile advertising has become increasingly important in recent years, with more and more people using mobile devices to browse the internet. In fact, according to a report by eMarketer, mobile advertising is expected to account for...
by Blue Carbon Staff | Mar 27, 2023 | Revenue Generation & Optimization
Introduction to Ad Latency Ad latency is the time it takes for an advertisement to load on a website or application after a user navigates to a page. A common issue publishers face, high ad latency not only impairs the user experience but also has a direct impact on...
by David Domitrovic | Mar 22, 2023 | Revenue Generation & Optimization
How Proper Ad Placement Can Make or Break Your Website’s Revenue Potential As website monetization consultants, we understand the importance of maximizing revenue through effective ad placement. The location of your ads on your website can make or break your...
by David Domitrovic | Mar 19, 2023 | Revenue Generation & Optimization
As a website owner, maximizing your ad revenue is crucial for your business’s success. A key metric that impacts your earnings is the ad fill rate, which refers to the percentage of ad requests that are successfully filled with an ad. Understanding and...
by Blue Carbon Staff | Mar 17, 2023 | Revenue Generation & Optimization
It’s no secret that for website owners, monetizing their sites can be a crucial part of staying afloat in the digital age. In the highly competitive world of online marketing, maximizing your site’s profitability is essential. With the vast number of...
by Blue Carbon Staff | Aug 16, 2022 | Revenue Generation & Optimization
A Beginner’s Guide to Maximizing Revenue and Value in Programmatic Advertising Programmatic advertising has revolutionized the way advertisers reach their target audience online, and it has brought about many opportunities for publishers to monetize their...
