by Jessica S | Jul 30, 2023 | Revenue Generation & Optimization
Understanding Influencer Marketing To gain a better understanding of influencer marketing, it’s important to explore the concept and benefits of this advertising strategy. In order to use influencer marketing to boost advertising monetization, you need to know...
by Jessica S | Jul 29, 2023 | Ad Management & Technology, Revenue Generation & Optimization
What is Real-Time Bidding? Real-Time Bidding (RTB) is a tech revolution! It’s an automated process of buying and selling online ad space, where the highest bidder gets to show their ad to the chosen target audience. Benefits? Publishers can monetize unsold...
by Jessica S | Jul 28, 2023 | Ad Management & Technology, Revenue Generation & Optimization
Understanding Ad Networks in Advertising Monetization Advertising monetization relies on ad networks. Ads can be pricey, so website/app owners employ ad networks to monetize their platforms without the hassle of working with advertisers individually. These networks...
by Jessica S | Jul 27, 2023 | Ad Management & Technology, Revenue Generation & Optimization
The Importance of Big Data in Advertising Monetization To understand the importance of big data in advertising monetization, you need to know how it works. This includes understanding big data in advertising and the benefits that come along with it. In this section,...
by Jessica S | Jul 25, 2023 | Advertising Strategy & Measurement, Revenue Generation & Optimization
The Importance of Personalization in Advertising Monetization Personalization is gaining traction in ad monetization. Advertisers see the importance of talking to their audiences with tailored messages that reach them personally. In this age of too much information,...
by Jessica S | Jul 24, 2023 | Ad Management & Technology, Revenue Generation & Optimization
What are Ad Exchanges? Ad exchanges: digital marketplaces where publishers and advertisers buy and sell ad space. Real-time auctioning offers advertisers the chance to reach their target demographic. Plus, publishers can access a wider pool of buyers to increase...
