How to Negotiate Better Deals with Demand Partners

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A Beginner’s Guide to Maximizing Revenue and Value in Programmatic Advertising

Programmatic advertising has revolutionized the way advertisers reach their target audience online, and it has brought about many opportunities for publishers to monetize their inventory. However, with the increase in demand for ad space, it has become even more critical for publishers to negotiate better deals with their demand partners to maximize their revenue and value. In this blog post, we will provide you with a beginner’s guide on how to negotiate better deals with demand partners.

Understand Your Value Proposition

Before you can start negotiating with your demand partners, it is essential to understand your value proposition. This means you need to know what makes your inventory unique and how it aligns with the demand partner’s goals. Take the time to analyze your audience, your content, and your competition. Use this information to craft a clear and concise value proposition that you can use to negotiate better deals.

Research Your Demand Partners

Researching your demand partners is another critical step in negotiating better deals. You need to know who you are negotiating with, their strengths, and their weaknesses. Research their past campaigns, their target audience, and their overall strategy. Use this information to identify areas where you can add value and negotiate better terms.

Leverage Data and Analytics

Data and analytics are powerful tools that can help you negotiate better deals with demand partners. Use data to understand your audience better, the performance of your inventory, and the value it delivers. Use analytics to measure the effectiveness of your campaigns and identify areas for improvement. This information can be used to justify higher prices or negotiate better terms.

Negotiate from a Position of Strength

Negotiating from a position of strength is essential in any negotiation. You need to be confident in your value proposition, know your audience, and have data to back up your claims. Set clear goals and objectives before entering any negotiation. Be prepared to walk away if the terms are not favorable. This will give you the leverage you need to negotiate better deals.

Establish a Relationship

Establishing a relationship with your demand partners is another critical factor in negotiating better deals. Take the time to understand their goals, challenges, and pain points. Work together to find solutions that benefit both parties. Building a strong relationship will increase trust and lead to more favorable terms.

Monitor Performance and Optimize

Once you have negotiated a deal with your demand partner, it is important to monitor performance and optimize. Use data and analytics to measure the effectiveness of your campaigns, identify areas for improvement, and adjust your strategy accordingly. This will ensure that you continue to deliver value and maintain a favorable relationship with your demand partner.

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Blue Carbon Staff

Blue Carbon is the creation of a group of advertising and marketing executives who recognized a real gap among website and publisher services where monetization is concerned. Most companies sell publishers into a single platform solution featuring programmatic advertising. Blue Carbon set out to change this by taking a holistic, 360 degree approach to a publisher’s business. We look at all of their digital assets and develop a customized solution to achieve their goals.

Since 2018, Blue Carbon has developed a reputation for innovative thinking, offering publishers creative solutions that drive revenue and their business.

The Blue Carbon team is comprised of seasoned executives with backgrounds in advertising, marketing and digital transformation, including:

Advertising agencies
Technology consulting
Digital sales
Publisher networks
Client marketing
Data analytics
Monetization

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